1890

The Company

Karl and Vigil, the two eldest sons, took the lead of the small family business and turned it into a modern company despite the difficulties caused by the outbreak of World War 1.

1923

The First Experiments

In 1917, in Laces, near Bolzano, the company begins its activity of processing fruit with the first experiments to produce apple preserve.

The real production of preserves, however, doesn’t start until 1923. It was an immediate success and Zuegg, thanks to the superior quality of its preserves, to conquer the markets of Northern Italy.    

1954

Il Fruttino

In the 50’s the Fruttino is born:  a solid cake made of quince jam, enriched with vitamins that replaces “bread, butter and sugar”, the typical children’s snack throughout Italy.

Today it’s also available in blueberry and apricot and is still a great energy snack to take with you wherever you go.

1960

Frutta Viva

In the early 60’s Zuegg’s Frutta Viva was created:  a preserve without artificial preservatives and colourings.

In 1962 a new factory opens in Verona and begins the production of semi-finished products based on fruit.

1985

The establishment in Avellino

Zuegg celebrates the opening of a new production plant immersed in nature in Avellino. There the fruit is collected, strictly controlled, selected and transformed into puree or frozen cubes.

1991

Beyond national borders – Germany

For the first time, part of the production was moved abroad, to Werneuchen near Berlin.   The new plant is be in charge of the production of semi-finished products timed at the Northern European markets.

2002

France

Zuegg acquired in 2001 the German factory in Zorbig, near Leipzig, for the production of preserves and syrups, bearing both the Zeugg and the Zoerbiger trademarks.

In 2002 the plant in Elne, France, is purchased to produce semi-finished products for the French, Spanish and Portuguese markets.

2010

Austria and Russia

Zuegg Austria GmbH, in Graz, was founded for marketing Zuegg products in Austria and Eastern European countries.

In the same year a new factory opens in Russia, in Afanasevo, for the production of semi-finished products.

2013

Switzerland

To be closer to the needs of customers and consumers, new commercial offices are built in the Graubünden Canton, Switzerland. The ideal crossroads between the Italian market and other Northern European markets.

2017

The Return to Communication

After more than 20 years Zuegg is back ON AIR with an institutional commercial dedicated to the history of the company and two commercials dedicated to the restyling of the classic jams, Oswald Zuegg Orchards, restyling name and design.  Oswald Zuegg becomes the endorser of the commercials with his voice but never his face.  Listen to outtakes of Oswald.